We Got Started in Mobile Marketing Before Shortcodes Existed
I started out sending group texts as marketing messages to a few customers that gave us regular business at our first store. This was back when texting was in its early usage phase. Many people still had to pay per text. I learned quickly to make sure that the value of the text far exceeded what it cost them to receive it. When the shortcode option was born for businesses to solicit customers through texts they option in to receive, I was ready from the get go. Now our Mobile Optin system is running smooth as silk.
We have almost a 100 percent retention rate of every customer of ours that opts in to receive mobile marketing texts from us. We still offer them a high value for each message even though practically everyone has unlimited texting now.